CREATIVE BRIEF

GOAL – Increase advertising revenue for independent non-profit theater by selling video/graphic spots and creating top-notch pre-show

YES Cinema, an independent non-profit theater, asked us to take over selling their in-theater advertising. Their hope was to generate new revenue that would help support Lincoln Central Neighborhood Center’s programming and community efforts. 

OUR APPROACH

When YES Cinema asked us to secure new advertising dollars for their non-profit, the plan was straightforward and easily measured. We collaborate with twenty community partners (small businesses and other non-profits). We offered a top-notch pre-show that would advertise businesses, events, and non-profits on screen and on social media. The advertising was sold to partners that were interested in doing good with their advertising dollars. They were also capturing their target’s attention before each movie is played in the theater. The 20 minute pre-show combined video, images, and music that was both high in quality and entertaining. 

OUR CLIENT'S RESULTS

Revenues increased over $50,000  for Lincoln Central Neighborhood Family Center. That helped fund their programming and community efforts. Because of these new partnerships and rebranded in-theater image, we were also able to increase their revenue for movies, events, and concessions.

QUOTE FROM OUR CLIENT