Yes! Cinema – Case Study

[tatsu_section bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”15px 0px 15px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ border= “0px 0px 0px 0px” border_color= “” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” full_screen= “0” enable_custom_height= “” custom_height= ‘{“d”:””}’ top_divider= “none” bottom_divider= “none” top_divider_height= ‘{“d”:100}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:100}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “” offset_section= “” offset_value= “0” full_screen_header_scheme= “background–dark” hide_in= “” key= “r16Db9gb4”][tatsu_row full_width= “0” bg_color= “” border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” hide_in= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” layout= “1/1” key= “ryxpDZ5ebN”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ custom_margin= “0” margin= ‘{“d”:”0px 0px 50px 0px”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0” enable_box_shadow= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” animate_overlay= “none” link_overlay= “” vertical_align= “none” column_offset= “0” sticky= “0” offset= ‘{“d”:”0px 0px”}’ z_index= “0” column_parallax= “0” column_width= ‘{“d”:”100″}’ column_mobile_spacing= “0” animate= “0” animation_type= “fadeIn” animation_delay= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” col_id= “” column_class= “” hide_in= “” layout= “1/1” key= “HJbpwZcg-4”][tatsu_image image= “https://secureservercdn.net/198.71.233.184/4e7.deb.myftpupload.com/wp-content/uploads/2018/12/yes.logo-with-cc-300×207-e1546293219393.jpg” image_varying_size_src= “https://secureservercdn.net/198.71.233.184/4e7.deb.myftpupload.com/wp-content/uploads/2018/12/yes.logo-with-cc-300×207-300×207.jpg” alignment= “center” border_width= “0” border_color= “” id= “2222” size= “medium” adaptive_image= “0” max_width= ‘{“d”:”100%”}’ rebel= “0” width= ‘{“d”:”100%”}’ shadow= “none” border_radius= “0px” lazy_load= “1” placeholder_bg= “” image_offset= “0” offset= ‘{“d”:”0px 0px”}’ lightbox= “0” link= “” new_tab= “0” animate= “0” animation_type= “fadeIn” animation_delay= “0” enable_margin= “1” margin= ‘{“d”:”0px 4px 0px 0px”}’ key= “ryeKWGuWE”][/tatsu_image][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”15px 0px 15px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ border= “0px 0px 0px 0px” border_color= “” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” full_screen= “0” enable_custom_height= “” custom_height= ‘{“d”:””}’ top_divider= “none” bottom_divider= “none” top_divider_height= ‘{“d”:100}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:100}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “” offset_section= “” offset_value= “0” full_screen_header_scheme= “background–dark” hide_in= “” key= “r14TwbqgWV”][tatsu_row full_width= “0” bg_color= “” border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” hide_in= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” layout= “1/1” key= “rkHpw-5xW4”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ custom_margin= “0” margin= ‘{“d”:”0px 0px 50px 0px”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0” enable_box_shadow= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” animate_overlay= “none” link_overlay= “” vertical_align= “none” column_offset= “0” sticky= “0” offset= ‘{“d”:”0px 0px”}’ z_index= “0” column_parallax= “0” column_width= ‘{“d”:”100″}’ column_mobile_spacing= “0” animate= “0” animation_type= “fadeIn” animation_delay= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” col_id= “” column_class= “” hide_in= “” layout= “1/1” key= “S18aDZqlW4”][be_special_heading6 title_content= “CREATIVE BRIEF” border_style= “style1” font_size= “13px” letter_spacing= “2px” margin= “0px 0px 20px 0px” title_color= “” border_color= “rgba(170,0,3,1)” expand_border= “1” title_hover_color= “rgba(255,255,255,1)” alignment= “left” animate= “” animation_type= “fadeIn” key= “rJvTPZ5lbN”][/be_special_heading6][tatsu_text bg_color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ animate= “” animation_type= “fadeIn” animation_delay= “0” margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_radius= “0” key= “S1upvb5gZ4”]

GOAL – Increase advertising revenue for independent non-profit theater by selling video/graphic spots and creating top-notch pre-show

YES Cinema, an independent non-profit theater, asked us to take over selling their in-theater advertising. Their hope was to generate new revenue that would help support Lincoln Central Neighborhood Center’s programming and community efforts. 

[/tatsu_text][tatsu_empty_space height= ‘{“d”:”30″}’ hide_in= “” key= “SyYpwW9e-4”][/tatsu_empty_space][be_special_heading6 title_content= “OUR APPROACH” border_style= “style1” font_size= “13px” letter_spacing= “2px” margin= “0px 0px 20px 0px” title_color= “” border_color= “rgba(170,0,3,1)” expand_border= “1” title_hover_color= “rgba(255,255,255,1)” alignment= “left” animate= “” animation_type= “fadeIn” key= “HkqTDW9e-4”][/be_special_heading6][tatsu_text bg_color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ animate= “” animation_type= “fadeIn” animation_delay= “0” margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_radius= “0px” key= “SJjawb5xbN”]

When YES Cinema asked us to secure new advertising dollars for their non-profit, the plan was straightforward and easily measured. We collaborate with twenty community partners (small businesses and other non-profits). We offered a top-notch pre-show that would advertise businesses, events, and non-profits on screen and on social media. The advertising was sold to partners that were interested in doing good with their advertising dollars. They were also capturing their target’s attention before each movie is played in the theater. The 20 minute pre-show combined video, images, and music that was both high in quality and entertaining. 

[/tatsu_text][tatsu_empty_space height= ‘{“d”:”30″}’ hide_in= “” key= “r1hpvW9x-E”][/tatsu_empty_space][be_special_heading6 title_content= “OUR CLIENT’S RESULTS” border_style= “style1” font_size= “13px” letter_spacing= “2px” margin= “0px 0px 20px 0px” title_color= “” border_color= “rgba(170,0,3,1)” expand_border= “1” title_hover_color= “rgba(255,255,255,1)” alignment= “left” animate= “” animation_type= “fadeIn” key= “Bk6TDbqxbN”][/be_special_heading6][tatsu_text bg_color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ animate= “” animation_type= “fadeIn” animation_delay= “0” margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_radius= “0px” key= “ByCpw-5eZE”]

Revenues increased over $50,000  for Lincoln Central Neighborhood Family Center. That helped fund their programming and community efforts. Because of these new partnerships and rebranded in-theater image, we were also able to increase their revenue for movies, events, and concessions.

[/tatsu_text][tatsu_empty_space height= ‘{“d”:”30″}’ hide_in= “” key= “HkygTwZceWN”][/tatsu_empty_space][be_special_heading6 title_content= “QUOTE FROM OUR CLIENT” border_style= “style1” font_size= “13px” letter_spacing= “2px” margin= “0px 0px 20px 0px” title_color= “” border_color= “rgba(170,0,3,1)” expand_border= “1” title_hover_color= “rgba(255,255,255,1)” alignment= “left” animate= “” animation_type= “fadeIn” key= “HJxeTvb9lZN”][/be_special_heading6][tatsu_text bg_color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ animate= “” animation_type= “fadeIn” animation_delay= “0” margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_radius= “0px” key= “BJZgTwZcx-4”][/tatsu_text][tatsu_empty_space height= ‘{“d”:”30″}’ hide_in= “” key= “SJMeaDbcgZE”][/tatsu_empty_space][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”15px 0px 15px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ border= “0px 0px 0px 0px” border_color= “” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” full_screen= “0” enable_custom_height= “” custom_height= ‘{“d”:””}’ top_divider= “none” bottom_divider= “none” top_divider_height= ‘{“d”:100}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:100}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “” offset_section= “” offset_value= “0” full_screen_header_scheme= “background–dark” hide_in= “” key= “HkHlaDW5g-E”][tatsu_row full_width= “0” bg_color= “” border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” hide_in= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” layout= “1/1” key= “HJIeaDbcgbV”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ custom_margin= “0” margin= ‘{“d”:”0px 0px 50px 0px”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0” enable_box_shadow= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” animate_overlay= “none” link_overlay= “” vertical_align= “none” column_offset= “0” sticky= “0” offset= ‘{“d”:”0px 0px”}’ z_index= “0” column_parallax= “0” column_width= ‘{“d”:”100″}’ column_mobile_spacing= “0” animate= “0” animation_type= “fadeIn” animation_delay= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” col_id= “” column_class= “” hide_in= “” layout= “1/1” key= “H1Dl6w-qe-V”][tatsu_text bg_color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ animate= “” animation_type= “fadeIn” animation_delay= “0” margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_radius= “0” key= “B1dgaPbqxWN”]

[/tatsu_text][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”15px 0px 15px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ border= “0px 0px 0px 0px” border_color= “” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” full_screen= “0” enable_custom_height= “” custom_height= ‘{“d”:””}’ top_divider= “none” bottom_divider= “none” top_divider_height= ‘{“d”:100}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:100}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “” offset_section= “” offset_value= “0” full_screen_header_scheme= “background–dark” hide_in= “” key= “fyqnstdxj3c6wq4z”][tatsu_row full_width= “0” bg_color= “” border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” hide_in= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” layout= “1/1” key= “fyqnstdyj38o8orm”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ custom_margin= “0” margin= ‘{“d”:”0px 0px 50px 0px”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0” enable_box_shadow= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video= “0” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” bg_overlay= “0” overlay_color= “” animate_overlay= “none” link_overlay= “” vertical_align= “none” column_offset= “0” sticky= “0” offset= ‘{“d”:”0px 0px”}’ z_index= “0” column_parallax= “0” column_width= ‘{“d”:”100″}’ column_mobile_spacing= “0” animate= “0” animation_type= “fadeIn” animation_delay= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” col_id= “” column_class= “” hide_in= “” layout= “1/1” key= “fyqnstdziq1ku7hk”][tatsu_text bg_color= “” max_width= ‘{“d”:”100″}’ wrap_alignment= “center” text_alignment= ‘{“d”:”left”}’ animate= “” animation_type= “fadeIn” animation_delay= “0” margin= ‘{“d”:”0px 0px 30px 0px”}’ box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_radius= “0” key= “fyqnste0hv3ni70g”]

[/tatsu_text][/tatsu_column][/tatsu_row][/tatsu_section]

Let's Talk about Local Advertising!

Just fill out the form

JAB Media Group