SOCIAL MEDIA TODAY
Social Media, as a marketing tool, is just as important today as it has ever been. Social platforms give companies the opportunity to get in front of their audiences and interact with them. When done correctly and well, a company’s social strategy will convey a message of brand strength and credibility. When this is supported by a business that delivers on its promises, it builds trust with the audience which in turn grows, furthering your brands influence and credibility. Social Media is the relationship bridge between a company and its customers.
You must keep in mind that there are right and wrong ways to execute a social media strategy. Understanding these details will elevate your social media marketing to a new level.
DON'T SELL PRODUCTS... SELL THE BRAND
“Social” Media. People are using social media to interact with friends, family, brands, and keep up-to-date on what they are most interested in. People are not looking for the prototypical “Used Car Salesman” who is stuffing them with EVERYTHING MUST GO. Therefore, create content that users will find interesting and minimize the sales pitch posts as they will get scrolled right over.
Keeping interest and attention is the goal in social media, sales will be a byproduct.
WHEN, WHERE, HOW?
Each social platform has its own set of best practices that you should understand before posting content. For example; Facebook is great to build Business to Customer (B2C) relationships, while LinkedIn is best for Business to Business (B2B) relationships. Content should be created specifically for the platform it is to be shared on and peak times from platform to platform are different.
In short, you cannot post the exact same content from platform to platform or at the same time and expect great results. Educate yourself on each of the platforms and how you can best utilize your branding in their space. You also do not need to be in every social media space out there. We help find the specific platforms that you can squeeze the most juice from.
Consistency is the hardest thing about effective social media strategies. You should have an element of predictability with your social media but also some spontaneity. A weekly show works very well when done right. Your audience will look forward to seeing it and engaging with it. This will generate more followers and boost you influence and credibility. However, if your brand appears flaky or inconsistent with its social content, some of the audience may perceive the company as flaky and unreliable.