WHAT IS PAID ADVERTISING?
Paid advertising is an incredibly powerful tool that many businesses use to gain to attract consumers to their products or services. Advertisers pay for ad space, impressions, or clicks in hopes that a wide audience will see their ad and begin a sales transaction of some sort.
The most popular spaces for paid advertising are search engines and social media platforms. This is where people spend the most time and it can be very competitive to advertise here.
We utilize Google Ads for search engine advertising and our goal with Paid Advertising is to give you the biggest bang for your buck by understanding your brand and hyper-targeting your audience.
Hyper-targeting allows us to be very specific about who gets to see your ads and when/where they see them. The when and where variables are easy settings to manipulate in most ad dashboards, but the “who” element is what makes or breaks an ad campaign.
We rely on a complete understanding of the brands we represent and their true consumer audience when we create ads. A brand’s audience demographics can be easily captured through website traffic and social media interactions. It is paramount to use this demographic information when creating paid advertisements. You must also understand that there may be some demographic changes from social platform to social platform and it all may differ from that of your website traffic.
Once we capture the correct demographics for any platform or search engine, we can then create ad campaigns that target only those segments we want to see your ads.
WHO CAN I TARGET?
It’s pretty amazing just how specific we can get when we target for paid ads. We move well beyond the obvious such as age, gender, race, and location. We can target social groups, socio-economic status, number of children, interests and internet behavior among many other variables.
One of the more powerful tools we use when building ads is website behavior. We can track website behaviors and build ads to target certain interactions such as time on a certain page(s), when someone has viewed a certain number of pages, clicked specific buttons, filled a shopping cart but did not purchase, and much more.
HOW DO I START?
Paid Advertising can be a very overwhelming task to take on yourself. There is a huge learning curve and many variables to consider if you want to have truly effective paid advertising for your brand.
If you are serious about getting into paid advertising, please click the button below so we can set up a time to talk about how to best use paid advertising in your marketing strategy.