Bear Wallow Distillery – Case Study

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Goal – Rebrand a growing distillery by creating a new logo, website, and online store. 

Bear Wallow Distillery asked us to partner with them to rebrand their growing family business. Because of their massive growth, they felt like their branding and online presence needed to be updated to match their reputation and aspirations.

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Our job was to bring to life what so many customers love about Bear Wallow Distillery. With Bear Wallow, we decided to create a mobile-friendly website that allowed them to show off their spirits (whiskeys, moonshine, and Hoosier Hooch), tell their family’s unique story, and show people how they can connect with their distillery. We added an online store that showed off their Bear Wallow SWAG, a social feed highlighting their Facebook/Instagram presence, and a locations tabs to help people see where they can buy Bear Wallow from anywhere. This made their brand up to date, approachable, and highlighted the quality of this growing distillery in Brown County.

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In speaking to our client, there are a number of reasons they felt like this project was a success. The updated branding has helped with getting more customers, distributors, and press. They love being able to point customers and distributors to their website now. They wear their Bear Wallow SWAG proudly and feel like their digital home now reflects their in-store location vibe that they have worked so hard to create. 

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